Friday, September 19, 2008

Maslow's Hierarchy of Needs

Abraham Maslow - 1940
The Hierarchy of Needs

1. Physiological: Food, water, shelter, sleep
2. Safety: Security, freedom from fear
3. Belonging and Love: Friends, family, spouse, affection, relationships
4. Self-Esteem: Achievement, mastery, recognition, respect
5. Self-Actualization: Pursuit of inner talents, creativity, fulfillment

People are motivated by unsatisfied needs. The lower-level needs must be met before a person is motivated to satisfy a higher need. 

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